With my re-branding efforts, I'm working to develop my palate. I need to be able to better taste the products that I'm providing. As a coffee roaster, I need to be able to tell what effects any changes I make has on the bean. The only way to do that is to taste. The hard part is that it's very difficult to distinguish what we taste. Most of us think in cave man perspectives, "mmm, good," or, "me no like." So, with that in mind, I decided to do a cupping with one of the best roasters in town.