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Reflections on 2017


I posted a couple of weeks ago on my 2018 goals. I think I'm good with those and will lock them in. But looking back on 2017, there is a lot I have learned and a lot more I still need to learn.

Lesson 1: Get out there and do it!

It took a lot for me to sell coffee at the gym this summer. I was nervous and scared no one would like it. What I found is that there are a lot of people in the world and they all have different tastes. Some people liked it, some people didn't...and you just can't please everyone.

Lesson 2: You have to know who you are and what you want.

I have struggled with defining who I am as a business over this last year, and I'm still not 100%. That is one of the major reason's I had a falling out with the gym. I realized that cold brew is not something I really want to do. I like doing it, it makes a lot of money, but it's not my passion. I didn't realize all the time it took. Plus, cold brew is almost like an industry all of its own. It seems to operate different than hot coffee, which is where I really want to be. My realization lead me to want to change directions which put me at odds with the gym. If I had known what I really wanted to accomplish, I could have been upfront about it and not had the break down half way through the relationship.

Lesson 3: Trial and Error is one of the best teachers.

I tried a few different things. I failed. I made people mad. I lost some opportunities. I also learned a lot. So this year, I'm going to try some new stuff and see what shakes out. The biggest thing is trying. If you don't try, you don't know.

Here's to the hope of a fantastic new year. Cheers!

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