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2018 Goals

Its been a little over a month since I have posted a blog. I know I don't have a rabid audience, but still, I want to be consistent. This is where I work out most of my business. I will say that I have one pretty good excuse for not posting...I had a baby. My second girl arrived on 11/8. I have worked on coffee stuff, but just haven't had enough time or brain capacity to post.

With the end of the year approaching fast, I figure I should start working on what I want to accomplish in 2018.


First I think I should look at my 2017 goals. Did I achieve them?

Goal 1: Offering coffee more consistently. I tried to post weekly and bi-weekly and the responses seemed to actually go down. I correlated a lot of this to the temperatures because people buy less coffee the hotter it gets. I don't have a big following, so offering a lot doesn't help me much. I need to pick a schedule and just stick to it.

Goal 2: Roaster. I did purchase a new roaster and even made enough to buy a second one to help reduce the time I spend roasting. I mark this one as achieved.

Goal 3: 2nd bag of coffee. I did sell enough to buy my second bag of coffee. It was close. I actually found myself scrambling to get my roast profile figured out because I was running out of my old coffee. I got a decent coffee for a great price. Achieved.


Looking out over 2018, I feel like my focus has shifted from building my roasting capacity/ability to building my clientele. No one knows who I am. My Facebook hasn't grown at all and my whole bean sales are not picking back up. So, here is the first run at my 2018 goals:

Goal 1: Serve My Community. Right now I have defined this as getting out and serving coffee to people in my local community. I am signed up to start serving coffee at a small farmers market by my house. If that goes well, I will see what other community events I can serve. I also want to do a charity fund raiser. It's difficult to get business to partner up on things like this, so this is going to be a challenge.

Goal 2: Have a 2nd coffee offering. I want to be able to offer 2 different types of coffee. This will allow me to reach more people because not everyone likes the same thing.

Goal 3: Have my coffee sold by a local restaurant. There are a few mom and pop shops around that I might be able to get my coffee into. I don't know how viable this is being a home roaster, but I want to see what I can do. This would really help get the brand out.

Goal 4: Develop a secondary online presence that feeds into the coffee business. My plan currently is to start a religion/philosophy/culture opinion channel on YouTube that will be sponsored by Muertos. I want to have round table discussions in my coffee shop one day, so this is a great way to start building that.


Right now, goals 1 and 2 are pretty set. I'm still a little iffy on 3 and 4.

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